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Merging Duplicates


John Mark Osborne

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A script that identifies duplicates and deletes them isn't always the best choice. Sure, it works great when you are importing new contacts from a marketing campaign but what if the duplicate comes from an overzealous or lazy employee? Sometimes you need a system for merging a new record with an old one. While this can be completely scripted, I truly believe a human needs to oversee this process in most cases.

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