Autumn in New York: The FileMaker Design Master Class, Nov. 3-7, Sag Harbor, NY

[Albert Harum-Alvarez]

“The Design Master Class hurt like a deep tissue massage. But I came back for more.”

—Rob Russell, Sumware Consulting, Auckland, NZ

"The Master Class was the best training class I ever took. It changed my life!"

—Dr. Florence Haseltine, The National Institutes of Health, Washington, DC

FileMaker Inc. has sent four of its own staff to the Master Class, with more on the way. Maybe it's time you checked out the class yourself!

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AUTUMN IN NEW YORK: SmallCo's Design Master Class in The Hamptons, Nov 3-7

Early November is the peak of fall color in the fabled Hamptons of Eastern Long Island, and a lovely time to visit. For international guests, it's a rare opportunity to see Americans actually enthusiastic about a presidential campaign (Election Day is that Tuesday). And the all-inclusive price makes it very affordable. The class runs from Monday afternoon at 5 until Friday afternoon at 5. For more on the location of the class, visit:

http://web.me.com/smallco/Sites/Sag_Harbor.html

Admission is open to advanced developers only. Please read on for details.

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"Inspired Design at Inspiring Places"

SmallCo's Design Master Class is the Advanced Degree of the FileMaker world. For a full schedule, tuition and admission requirements, please visit:

http://smallco.net/classes

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WHY TAKE THE MASTER CLASS?

Is it time for you to get away, so you can get some real work done? You know how it goes: as long as you're near the phone, near the boss, near that demanding client, you won't have the time or space to do the kind of DEEP redesign that will truly benefit the people who depend upon you. It's really in their best interests that you spend some time away! (We're not kidding...)

SmallCo is intent on giving you the space to stretch out, design-wise and otherwise. Get away to Miami Beach, Paris, India, The Hamptons or one of the dozen other Master Class locations around the globe. We also host Design Retreats at your convenience at select sites across the U.S.

WHO SHOULD ATTEND THE DESIGN MASTER CLASS?

If you need basic FileMaker training, this class is not for you. The Master Class is a wide-ranging 'graduate-level' course for experienced FileMaker developers who intend to take their work to the next level, in terms of user experience, information architecture, prototyping and coding.

Admission is by interview only. Attendees should be advanced developers with a thorough grounding in relational design concepts and at least three years of development experience. Two or three developers from the same organization regularly attend, and there are discounts available on tuition for team members.

The quality of your fellow students is one of the greatest benefits of the Master Class. You'll be working with your peers: professional and well-qualified FileMaker developers.

WHAT WILL THE CLASS COVER?

In the conservatory tradition, the Master Class focuses on the work that students bring to the class: their 'master pieces.' The master piece may be either a new project or a revision of an existing application. Over the course of three days, students advance their work using the design principles set forth by the instructor. At the end of the last day, students present BEFORE & AFTER shots of their work. The results are often quite stunning. and always surprising.

Students don't finish a redesign over the course of three days. The momentum gained in the class starts a process that continues afterwards for weeks, months or longer. Students report that the class changes the way they think about design. For quotes from students, visit http://smallco.net/classes.

WHAT ARE THE COSTS?

For the Autumn class, private bedroom in a historic waterfront mansion and three meals a day are included in the tuition price of $2450 US. Tuition must be received at least two weeks prior to the class to reserve the seat. Tuition for second attendees from the same organization, working on the same 'master piece,' is discounted by $250. Bring a buddy and you both receive $100 off. For more information and help with travel details, call Enid at the phone numbers below.

WHO IS THE INSTRUCTOR?

Albert Harum-Alvarez is principal of SmallCo, one of the original FileMaker Partners. Albert holds a Master Teacher degree from the University of Miami, as well as a Music Bachelor's from Oberlin Conservatory. His teaching experience includes six FileMaker DevCons, as well as classroom experience in venues ranging from college teaching to a two-year stint as a substitute teacher in South Central Los Angeles. There is nothing Albert loves more than creating the 'teachable moment' for interested and engaged students. The Design Master Class is, in this sense, the 'perfect classroom.'

To apply for the class, please call:

US & Canada: 877-66-small (877-667-6255) ext. 4

UK: +44 (0)20 7096 1325 ext. 4

International: +1 (305) 428-2434 ext. 4

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WHO IS SMALLCO?

SmallCo is a design consultancy with offices in Miami, Orlando and New York. SmallCo clients include Fidelity Investments, Harvard University, The New York Public Library, SFMOMA, Time Inc. and other small and large companies in North America and Europe. FileMaker Inc. selected SmallCo to design the starter databases that ship in the box with FileMaker Pro.

SmallCo is a Design Partner with development teams worldwide, using FileMaker Pro as well as web solutions built with Microsoft SQL Server, MySQL, ColdFusion, PHP, Flash and Flex.

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Enid Harum-Alvarez

Small Company

http://smallco.net

US & Canada: 877-66-small (877-667-6255) ext. 4

UK: +44 (0)20 7096 1325 ext. 4

International: +1 (305) 428-2434 ext. 4