DESIGN MASTER CLASS in South Beach, March 20-22

[Albert Harum-Alvarez]

Inspired work happens at inspiring places! • http://smallco.net/sites

Announcing the next offering from your Design Partners at SmallCo.net:

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DESIGN MASTER CLASS in South Beach, Miami, Florida

Monday through Wednesday, March 20-22 • http://smallco.net/classes

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WHY GO TO SOUTH BEACH?

Is it time for you to get away, so you can get some real work done? You know how it goes: as long as you're near the phone, near the boss, near that demanding client, you won't have the time or space to do the kind of DEEP redesign that will truly benefit the people who depend upon you. It's really in their best interests that you spend some time away! (We're not kidding...)

SmallCo is intent on giving you the space to stretch out, design-wise and otherwise. One example: our next Design Master Class in South Beach. This summer we'll offer the Master Class in the Hamptons, at Sag Harbor, New York August 2-4, and on dates to be announced in Auckland, New Zealand. We also host Design Retreats at your convenience at select sites across the U.S. See the sites at http://smallco.net/sites.

WHO SHOULD ATTEND THE DESIGN MASTER CLASS?

If you need basic FileMaker training, this class is not for you. The Master Class is a wide-ranging 'graduate-level' course for experienced FileMaker developers who intend to take their work to the next level, in terms of user experience, information architecture, prototyping and coding.

Admission is by interview only. Attendees should be advanced developers with a thorough grounding in relational design concepts and at least three years of development experience. Two or three developers from the same organization regularly attend, and there are discounts available on tuition for team members.

The quality of your fellow students is one of the greatest benefits of the Master Class. You'll be working with your peers: professional and well-qualified FileMaker developers.

WHAT WILL THE CLASS COVER?

In the conservatory tradition, the Master Class focuses on the work that students bring to the class: their 'master pieces.' The master piece may be either a new project or a revision of an existing application. Over the course of three days, students advance their work using the design principles set forth by the instructor. At the end of the third day, students present BEFORE & AFTER shots of their work. The results are often quite stunning.

Students don't finish a redesign over the course of three days. The momentum gained in the class starts a process that continues afterwards for weeks, months or longer. Students report that the class changes the way they think about design. For quotes from students, visit http://smallco.net/classes.

WHAT ARE THE COSTS?

Tuition for the class is $1,500 US, and must be received at least two weeks prior to the class to reserve the seat. Tuition for second attendees from the same organization, working on the same 'master piece,' is $1,200. SmallCo staff has made limited arrangements for lodging on South Beach. Please contact [email protected] for more information.

Since 1999, the Design Master Class has been offered in Vancouver, San Francisco, Phoenix, Toronto, Boston, New York, Reston, Miami Beach and London. The Master Class can be scheduled at your site for $12,000 plus travel costs, for up to 12 attendees.

To apply for the class, please call:

US & Canada: 877-66-small (877-667-6255 )

UK: +44 (0)20 7096 1325

International: +1 (305) 273-6096

or write [email protected].

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WHO IS THE INSTRUCTOR?

Albert Harum-Alvarez is principal of SmallCo, one of the original FileMaker Partners. Albert holds a Master Teacher degree from the University of Miami, as well as a Music Bachelor's from Oberlin Conservatory. His teaching experience includes six FileMaker DevCons, as well as classroom experience in venues ranging from college teaching to a two-year stint as a substitute teacher in South Central Los Angeles. There is nothing Albert loves more than creating the 'teachable moment' for interested and engaged students. The Design Master Class is, in this sense, the 'perfect classroom.'

WHAT IS SMALLCO?

SmallCo is a design consultancy with offices in Miami, Orlando and New York. SmallCo clients include Fidelity Investments, Harvard University, The New York Public Library, SFMOMA, Time Inc. and other small and large companies in North America and Europe. FileMaker Inc. selected SmallCo to design the starter databases that ship in the box with FileMaker Pro.

SmallCo is a Design Partner with development teams worldwide, using FileMaker Pro as well as web solutions built with Microsoft SQL Server, MySQL, ColdFusion, PHP, Flash and Flex.

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Enid Harum-Alvarez

Small Company

http://smallco.net

http://smallco.net/classes

US & Canada: 877 66-Small (877 667-6255)

UK: +44 (0)20 7096 1325

International: +1 (305) 273-6096