What is a CRM?

[Richard Carlton]

 

This video explores the world of Customer Relationship Management Systems (CRMs) and what they can do for your business.  We not only discuss how a CRM helps with managing customer relationships but also how it improves communication and workflow through a business.  We do this while also setting a bar for what a user should expect a CRM to do for them.  We then take this a step further and pair these helpful tips along with a free, fully unlocked CRM called FM Starting Point - to ensure you get off on the right foot.

 

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